Operations Strategy Of Samsung Group Essay Example | Topics and Well Written Essays - 2000 words

Operations Strategy Of Samsung base - Essay ExampleTo remain on a customers shortlist, a company has to throw away and re-qualify all through the customer decision making process. Failure to compete at any of these stages would sacrifice the firm unable to compete in the rat race. Order winners and qualifiers are both market precise as well as time specific and thus would vary from market to market and withal change from time to time. Bozarth and Handfield have opined that gear up winners are those performance dimensions that differentiate a companys products and services from its competitors. Firms win the customers business by providing superior levels of performance on order winners. On the other hand, order qualifiers, as stated by Bozarth and Handfield are performance dimensions on which customers persuade a minimum level of performance. Superior level of performance on an order is not in all likelihood to give the company any competitive advantage.Skinner has been of th e opinion that the competitive criteria for a manufacturing strategy may take on the following Quality Manufacturing of products with high standards performance and conformance with high quality Delivery speed merging of delivery schedules set by the management Delivery dependability Responding promptly as well as efficiently to orders from incoming customers Flexibility The ability to modify designs as per the needs of customer and react to changes in product and product mix of the firm