Global marketing management Assignment Example | Topics and Well Written Essays - 1500 words

Global marketing management - Assignment ExampleBrand name of M&S is considered as a status symbol. In the past years results show that M&S has been one of the most successful companies in London stock exchange. The financial bit of M&S is quite impressive and profitability figures are commendable. M&S holds a spectacular position in consumer market and is the ultimate woof of people (Karol, 1985)(Peter, 2011) relegates that Georgia is one of the most booming economies in Europe. The country showed a lot of promise in the economic sector as it move from 112th to 18th position in the countries where business has minimal restrictions. Georgia has proved to be an ideal place for investment and thus World Bank render is as the supreme economic reformer of the world. Georgia has been historically famous for the business activities and currently they have done immense development in window pane sector so that business growth would be ensured.Every company requires some strong marketi ng proofs and financial proclamation to enter into a newly geographical boundary. Hence to support M&S entrance into Georgia, different marketing tools and techniques will be applied to support the arguments. In this regard gadfly Analysis, SWOT depth psychology, Porters five forces and Competitor Analysis will be applied. These models, tools and techniques will depict that whether M&S should enter into Georgia or not.PEST analysis is the primary marketing tool which illustrates various segments of a region and becomes an essential tool in the decision making of a business. PEST is an abbreviation of governmental factors, economic factors, socio-cultural factors and technological factors. Following are the deductions from PEST analysis.(Tbilisi, 2012) points out that the political situation of Georgia is very stable and encouraging. Its a democratic state and laws have been made which guarantee the safety of foreign direct investment. The elections of October 2012 brought previou s opposition to form new government